SANAM is a Saudi FinTech company licensed by Saudi Central Bank, developing a Personal Financial Management (PFM) app that combines and provides financial insights, tools, and incentives to change financial behaviors. This combination of solutions will have the power to help people manage their money and do more saving money to achieve their financial goals. The name SANAM, in English camel hump, expresses the Saudi culture and captures the idea of saving for surviving which is what the camel hump does.